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Privacy Policy



The Website is operated by Southern FS, Inc. 2002 E Main St. Marion, IL 62959 (“We” or “COMPANY”). This Privacy Policy describes the information collected through Your use of the Website, how We use it, how We share it, how We protect it, and the choices You can make about Your information.


ATTENTION: PLEASE READ OUR PRIVACY POLICY CAREFULLY BEFORE USING THE WEBSITE. USING THE WEBSITE INDICATES THAT YOU ACCEPT AND AGREE TO BE BOUND BY THIS PRIVACY POLICY IN FULL. IF YOU DO NOT ACCEPT THIS PRIVACY POLICY, DO NOT USE THE WEBSITE. You acknowledge (a) that You have read and understood this Privacy Policy; and (b) this Privacy Policy shall have the same force and effect as a signed agreement.


Unless explicitly stated otherwise, any new features that augment or enhance the current Website shall be subject to this Privacy Policy.


This Privacy Policy is part of the COMPANY Terms of Use (“TOU”), Any terms defined in the TOU shall have the same meaning in this Privacy Policy.


If We have Your email address, We may notify You of material changes to this Privacy Policy via email. If We do not have your email address, We will update this page to reflect any changes to this Privacy Policy. Please review the Privacy Policy each time You use the Website. BY USING THE WEBSITE, YOU AGREE TO BE BOUND BY THE MOST RECENT VERSION OF THE PRIVACY POLICY.


I. Information We Collect

We collect information from You when You use the Website, contact or interact with us, sign up for our newsletter or other mailing list, and voluntarily provide us with Your comments and other content in connection with using the Website.


As part of Your access to and use of the Website, We may collect: Your name, contact information, including email address, telephone number, and physical address, and any other information you voluntarily provide to Us.


When You contact us, We may collect: Your name, contact information, including email address, company name, telephone number, street address (including city, state, and zip code), and any other information that You voluntarily provide to us.


When You access and use the Website, We automatically collect information regarding You and Your device, including Your device’s Internet Protocol address, the domain name of Your Internet service provider, the domain from which You came, Your location, Your mobile device information (e.g., device model and operating system version), Your page visits, the Website features You use and the time of Your use, Your social sharing activity, and aggregated information that cannot be used to specifically identify You. Additional information collected is described in the Analytics and Cookies sections below.


We may collect information about You from third-party sources. The Website may provide links to our Facebook, LinkedIn, Twitter, Vimeo, and YouTube pages. If You connect with these websites through the Website, We may receive personal information about You.


We may combine all of the information We collect from or about You and use it in the manner described in this Privacy Policy.


II. How We Use Your Information

  • We use the information that We collect for several purposes, including:
  • The purposes for which You provided it;
  • To provide information and services to You, including requested quotes;
  • To process and respond to Your inquiries and comments;
  • To help You locate dealers;
  • To contact You for market research purposes and to use this information to customize the Website according to Your interests;
  • To display relevant advertising across websites, and to tailor messages to You based on products or services You previously viewed on our Website, or those of our members;
  • To administer, operate, and improve the Website or to further our mission;
  • To personalize and enhance Your experience using the Website;
  • To send periodic emails. If You choose, the email address You provide may be used to send You occasional news, updates, related product or service information, etc. Note: If at any time You would like to unsubscribe from receiving future emails, We include detailed unsubscribe instructions at the bottom of each email;
  • To generate and review reports and data about our user base and Website usage patterns;
  • To analyze the accuracy, effectiveness, usability, or popularity of the Website;
  • To compile aggregate data for internal and external business purposes;
  • To prevent fraud and abuse of the Website and to otherwise protect users and visitors and our business;
  • To assist law enforcement and respond to subpoenas; and
  • To perform other business activities as needed, or as described elsewhere in this Privacy Policy.
  • As explained elsewhere in this Privacy Policy, personal information We collect may be processed by our partners in providing services related to the Website (such as administration services, technical services relating to the maintenance, servicing, and upgrading of software, hosting services, customer service, data migration services, payment processing services, and analytical services, among others).


III. How Your Information is Disclosed

Information may be disclosed to third parties, including our members and product and service providers, in accordance with our Privacy Policy. Please note that a user may choose not to share certain information as described in the Analytics section below.


A. Third Party Service Providers and Business Partners. We may use third-party service providers and business partners to perform functions in connection with the Website, such as email marketing, site analytics, social sharing, relationship management, functions related to analyzing and improving the Website usefulness, reliability, user experience, and operation, data storage, employment application collection and processing, and as otherwise described in this Privacy Policy. We also may share Your personal information with these providers and partners for their direct marketing and promotional purposes, and so they can provide services to You.


• Campaign Monitor. We use Campaign Monitor to disseminate electronic marketing materials. Campaign Monitor may collect information from users subscribing to COMPANY’s newsletters and otherwise receiving COMPANY’s promotional emails, including mobile phone number, email address, email client type, IP address, Internet service provider domain name, device information (e.g., device model, operating system, and web browser version, language, and time zone), device location, and information about Your interaction with an email. For more information, please visit Campaign Monitor’s privacy policy,

• Facebook. By clicking on the Facebook button on the Website, You will be automatically transported to the official Facebook Page for COMPANY.

• LinkedIn. By clicking on the LinkedIn button on the Website, You will be automatically transported to the official LinkedIn Page for COMPANY.

• Twitter. By clicking on the Twitter button on the Website, You will automatically be transported to the official Twitter Feed of COMPANY.

• Vimeo. By clicking on the Vimeo button on the Website, You will automatically be transported to the official Vimeo Page of COMPANY.

• Youtube. By clicking on the YouTube button on the Website, You will automatically be transported to the official YouTube Page of COMPANY.


B. Business Changes. If We become involved in a merger, acquisition, sale of assets, joint venture, securities offering, bankruptcy, reorganization, liquidation, dissolution, or other transaction, or if the ownership of all or substantially all of our business otherwise changes, We may transfer Your information to a third party or parties in connection therewith.


C. Subsidiaries, Affiliates, and member cooperatives. We may also share Your information with our subsidiaries, affiliates, and member cooperatives for purposes consistent with this Privacy Policy. Our affiliates will be required to maintain that information in accordance with this Privacy Policy.


D. Investigations and Law. We may disclose information about You to third parties if We believe that such disclosure is necessary to:

• Comply with the law or guidance and cooperate with government or law enforcement officials or private parties;

• Investigate, prevent, or take action regarding suspected illegal activities, suspected fraud, the rights, reputation, safety, and property of us, users or others, or violations of our policies or other agreements with us;

• Respond to claims and legal process (for example, subpoenas); and/or

• Protect against legal liability.


E. Aggregated Information. We may share aggregated information relating to users of the Website with affiliated or unaffiliated third parties. This aggregated information does not contain personal information about any user.


F. Analytics. We use third-party analytics tools to better understand who is using the Website and how people are using it. These tools may use cookies and other technologies to collect information about Your use of the Website and Your preferences and activities. These tools collect information sent by Your device or the Website and other information that assists us in improving the Website. This information may be used to analyze and track data, determine the popularity of certain content, and better understand Your online activity, among other things.


We use SharpSpring to help us understand how users engage with the Website. SharpSpring uses cookies to collect information such as email address, IP address, device type and manufacturer, operating system version and name, geographic location, screen resolution, and browsing information, including the pages viewed, time spent on each page, and clickstream data, among other historical traffic records. We use this information to improve the Website performance, availability, and usability, and as otherwise described in this Privacy Policy. Please see for information about how SharpSpring uses this information, and visit for information about how to manage your browser cookies.

We use Google Analytics to better understand who is using the Website and how people are using it. Google Analytics uses cookies to collect and store information such as Website pages visited, places where users click, time spent on each Website page, Internet Protocol address, type of operating system used, located-based data, device ID, search history, gender, age, and phone number. We use this information to improve the Website and as otherwise described in this Privacy Policy. Please see for information about how Google Analytics uses this information, and visit for information about the Google Analytics Opt-out Browser Add-on. Google may track your activity over time and across website 


G. Cookies and Other Tracking Technologies


We, along with third parties, use cookies, local storage objects, Web beacons, and other technologies. These technologies are used for tracking, analytics, and personalization and optimization of the Website.


Cookies are small files that are transferred to and stored on Your computer through Your Web browser (if You allow it) that enable the website’s or service provider’s system to recognize Your browser and capture and remember certain information. You can instruct Your browser to stop accepting cookies. But, if You do not accept cookies, You may not be able to use all portions or all functionality of the Website. Additionally, note that clearing cookies from Your browser will remove opt-outs because they are stored in cookies.

• Persistent cookies remain on the visitor’s computer after the browser has been closed.

• Session cookies exist only during a visitor’s online session and disappear from the visitor’s computer when he/she closes the browser software. Flash cookies (also known as local shared objects) are data files that can be created on Your computer by the websites You visit, and are a way for websites to store information for later use. Flash cookies are stored in different parts of Your computer from ordinary browser cookies. You can disable the storage of flash cookies. For additional information about managing and disabling flash cookies, please visit


Web beacons are small strings of code that provide a method for delivering a graphic image on a Web page or in an email message for the purpose of transferring data. You can disable the ability of Web beacons to capture information by blocking cookies.


We use cookies and other tracking technologies on the website to help us understand and save Your preferences and interests, so We can personalize Your future visits and compile aggregate data about website traffic and website interaction to offer better website experiences and tools in the future.


Some of our business partners, such as our analytics providers, advertising networks, and social media connections, also use cookies and other tracking technologies on our website, some of which may track users across websites and over time.


IV. Security

We implement a variety of security measures to protect the safety of Your personal information when You enter, submit, or access Your personal information. While We take reasonable measures to protect the information You submit via the Website against loss, theft, and unauthorized use, disclosure, or modification, We cannot guarantee its absolute security. No Internet, email, or mobile application transmission is ever fully secure or error free. Email or other messages sent through the Website may not be secure. You should use caution whenever submitting information through the Website, and take special care in deciding with which information You provide us. We cannot guarantee that transmissions of Your personal information will be fully secure and that third parties will never be able to defeat our security measures or the security measures of our partners. WE ASSUME NO LIABILITY FOR DISCLOSURE OF YOUR INFORMATION DUE TO TRANSMISSION ERRORS, THIRD PARTY ACCESS, OR CAUSES BEYOND OUR CONTROL.


V. Data Retention Policy, Managing Your Information

We will retain Your information for as long as You use the Website and for a reasonable time thereafter. We may maintain anonymized or aggregated data, including usage data, for analytics purposes. We may retain and use Your information as necessary to comply with our legal obligations, resolve disputes, and/or for the period required by laws in applicable jurisdictions. Please note that some or all of the information We have collected may be required for the Website to function properly.


VI. Links to Other Websites or Applications

This Privacy Policy applies only to the Website. The Website may contain links to other websites or apps, or may forward users to other websites or apps, that We may not own or operate, and to which this Privacy Policy does not apply. The links from the Website do not imply that We endorse or have reviewed these websites or apps. The policies and procedures We describe here do not apply to these websites or apps. We neither can control nor are responsible for the privacy practices or content of these websites or apps. We suggest contacting these websites or app providers directly for information on their privacy policies. Nonetheless, we seek to protect the integrity of our Website, and welcome any feedback about these linked websites and mobile applications.


VII. Your Choices Regarding Your Information

You have choices regarding the use of information by the Website.

• Changing Your Information – To change Your information, please log-in to your account, if applicable, or contact us at [email protected] .


VIII. Information Collected From Other Websites and Mobile Applications and Do Not Track Policy

Your browser or device may offer You a “Do Not Track” option, which allows You to signal to operators of websites, web applications, mobile applications, and services (including behavioral advertising services) that You do not wish such operators to track certain of Your online activities over time and/or across different websites or applications. Our Website does not support Do Not Track requests at this time, which means that We, or our analytics providers or other third parties with which We are working, may collect information about Your online activity both during and after Your use of the Website.


IX. Children

Our Website is not intended for children under 16 years of age. We do not knowingly collect personal information from an individual under age 16. If You are under the age of 16, please do not submit any personal information through the Website. If You have reason to believe that We may have accidentally received personal information from an individual under age 16, please contact us immediately by emailing us at [email protected] .


X. Changes to Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time and from time to time without prior notice. Please review this Privacy Policy periodically, and especially before You provide any information. This Privacy Policy was made effective on the date indicated above.


XI. How to Contact Us

Please feel free to contact us by emailing us at [email protected], or by writing us at [email protected] , if You have any questions about this Privacy Policy.


XII. Your California Privacy Rights

Section 1798.83 of the California Civil Code permits California residents to request from a business, with whom the California resident has an established business relationship, certain information about the types of personal information the business has shared with third parties for those third parties’ direct marketing purposes, and the names and addresses of the third parties with whom the business has shared such information during the immediately preceding calendar year. You may make one request each year by emailing us at [email protected], or by writing us at Southern FS, 2002 E Main St. Marion, IL 62959 (618) 993 2833 [email protected]

We have revised our Privacy Policy and Terms of Use.

Please read both of these documents as the changes affect your legal rights. By continuing you agree to these updates.

We have revised our Privacy Policy and Terms of Use.

Please read both of these documents as the changes affect your legal rights. By continuing you agree to these updates.